Roborock heads to Miami with a community classroom, a mall pop-up, and its flagship robots

The soccer World Cup has a method of turning residing rooms into stadiums. Associates pile in, the snacks come out, and for a few hours, the one factor that issues is what is going on on the display screen. You ought to be spending these hours with the individuals you care about and having fun with the sport, as a substitute of chasing crumbs and spills round the home. And that’s precisely what Roborock delivers.

That’s the idea of Roborock’s “Your Residence. Your Stadium.” marketing campaign. Because the world’s greatest soccer celebration comes to North America, Roborock is positioning itself much less as an automatic cleansing model and extra as a builder of clever residence programs. The concept is straightforward – let Roborock deal with sustaining your property and open air, so that you’ll have extra time to catch the sport.

Roborock has lined up two activations in Miami, one of many host cities for this summer time’s soccer extravaganza. One is a public pop-up packed with sensible residence tech. The opposite is a very significant community partnership. Here’s what you want to know.

The centerpiece is a four-day public pop-up working June 20 to 23, 2026, at Middle Courtroom inside Aventura Mall (19501 Biscayne Blvd, Aventura, FL). It’s constructed to mix soccer tradition, sensible residence tech, and a little bit of community enjoyable into one area, and Roborock is leaning into the expertise fairly than a easy product demo.

You possibly can count on interactive check-in spots and photo-worthy moments, on-site prizes and surprises for many who cease by, alongside with particular visitor appearances.

There’s additionally a “Soccer for All” component. Each step taken throughout the activation goes towards a good trigger and serves as a public bridge to the work Roborock is doing with the native community in Miami. It’s a method to channel the season’s power into impression that lasts longer than a single weekend.

For consumers, you will see quick access to Roborock’s retailer companions, together with close by Goal and BrandsMart areas, in addition to a scan-to-order setup that makes it easy to purchase something that catches your eye.

One other spotlight of this marketing campaign is Roborock’s new partnership with the Miami Lighthouse for the Blind and Visually Impaired, one of many nation’s main organizations serving blind and visually impaired kids, adults, and seniors. The partnership was formally introduced at a Miami occasion on June 17, anchored by a ribbon-cutting ceremony on the Miami Lighthouse campus.

On the coronary heart of it’s a $50,000 donation to assist Miami Lighthouse’s blind soccer program, which helps fund credentialed coaches, orientation and mobility coaching, bodily therapies, and specialised assessments for visually impaired youth.

Roborock can also be unveiling a new ClearPath Classroom on the campus, a devoted area serving college students from early studying by means of elementary training. Between 150 and 200 persons are anticipated to attend the opening, together with greater than 100 college students starting from toddlers to teenagers, summer time camp employees, and native figures.

The collaboration is rooted in a idea Roborock calls “Navigation Past Imaginative and prescient,” the notion that know-how ought to assist individuals work together with the world extra confidently and independently. Blind soccer gamers navigate the pitch utilizing sound and echolocation, studying the sport by means of a ball crammed with bells and the voices of teammates and coaches. Roborock’s personal work in clever navigation, spatial consciousness, and AI-powered sensing comes from a comparable place, by understanding an surroundings with out counting on sight alone.

Miami Lighthouse President and CEO Virginia Jacko and Roborock management are set to ship remarks, alongside with different particular friends. The ceremony closes with a blind soccer demonstration led by Miami Lighthouse college students and coaches, tying the day again to the spirit of the season.

On the product aspect, Roborock is utilizing the Miami activation to put its most superior cleansing tech in entrance of the general public. The Saros 20 is the flagship that may do the heavy lifting for on a regular basis properties, whereas the Saros Rover is the showpiece, making solely its second public look within the US since its debut at CES. Right here is a have a look at the lineup Roborock is placing ahead throughout robotic vacuums, wet-dry vacuums, and cordless cleaners:

• Saros Rover: The Rover is Roborock’s boldest robotic vacuum but. It makes use of a world-first wheel-leg design, pairing every wheel with an independently shifting leg, so it will probably climb stairs, jump over small obstacles, take sharp turns, and maintain its physique degree throughout slopes and uneven flooring. One of the best half is that it will probably clear every step because it climbs, tackling a downside that different robotic vacuums face.
• Saros 20: The Saros 20 is Roborock’s flagship-tier robotic vacuum, constructed across the AdaptiLift Chassis 3.0 and the StarSight Autonomous System 2.0. It’s designed to cross tall thresholds, map your property exactly, and transfer by means of cluttered rooms, all with a slim physique that also slips underneath low furnishings.
• Saros Z70: The standout thanks to its OmniGrip robotic arm, which may really decide up and transfer small obstacles like socks earlier than cleansing. It additionally boasts one of many thinnest profiles in Roborock’s vary and sharp impediment detection down to objects simply a couple of centimeters broad.
• Qrevo S Professional: An all-in-one robotic vacuum and mop made for robust on a regular basis efficiency and actually hands-free repairs. It packs sufficient suction for lifting embedded filth from onerous flooring and carpets, an Anti-Tangle Aspect Brush, an all-rubber primary brush that resists hair wrap, and twin liftable spinning mops with 30 ranges of water stream. The multifunctional dock handles hot-water mop self-cleaning, warm-air drying, and auto dustbin emptying for up to 65 days.
• Qrevo Curv 2 Stream: A roller-mop robotic vacuum powered by real-time SpiraFlow fresh-water cleansing for a extra hygienic mop. It brings 2.5x boosted mopping strain, an progressive Curler Defend, and 20,000 Pa of HyperForce suction, alongside with a Licensed Twin Anti-Tangle System and a multifunctional dock for hands-free repairs.
• F25 Collection: Roborock’s cordless wet-dry vacuum vary for onerous flooring, which mops and vacuums on the identical time, self-cleans its rollers, and resists tangling. The lineup contains the F25 Extremely, F25 GT, and F25 Ace Professional to swimsuit totally different wants and budgets.
  H60 Hub Extremely: A cordless stick vacuum paired with an auto-empty hub, so that you get the attain and flexibility of a handheld plus the comfort of a dock that empties the dustbin for you. It’s the lighter, grab-and-go choice for fast cleanups.
• RockMow Z1 LiDAR: Roborock’s robotic garden mower, integrating 360° 3D LiDAR with 4-Wheel Drive and a patented Energetic Steering System. You get exact, agile mowing throughout advanced, lush lawns, extending the model’s intelligent-navigation strategy from indoors out to the yard.

The “Your Residence. Your Stadium.” pop-up runs June 20 to 23, 2026, at Middle Courtroom in Aventura Mall, with the Miami Lighthouse community occasion and partnership announcement accomplished earlier on June 17.

The Qrevo S Professional is obtainable now in each black and white by means of the Roborock retailer and Amazon, priced at $599.99 after a $100 launch low cost off its $699.99 checklist value. The broader lineup, from the Saros 20 to the cordless F25 vary, is obtainable by means of Roborock and main retailers, so if any of the fashions above caught your eye, it’s simple to deliver one residence.