As short-form movies more and more achieve affect because of rising viewership, a brand new Meta-commissioned examine has revealed the content categories attracting probably the most consideration from Indians. The examine was carried out by IPSOS and compiled knowledge from over 4,000 respondents throughout 23 cities and rural areas.
What are Indians watching on Reels in 2026?
As per the examine, magnificence and make-up and vogue and traits had been probably the most engaged categories, with 52% of viewers partaking with Reels on these matters. In the meantime, life-style and health movies adopted with 42% engagement, whereas comedy movies had 39% engagement, sports activities had 38%, and journey had 37% engagement.
The Meta-backed examine additionally claims that Reels delivers almost 60% greater creator engagement than different surveyed short-form video platforms.
Reels is now defining how clients purchase merchandise:
The brand new report additionally discovered that creators are now enjoying a much bigger function in influencing what individuals purchase. The examine discovered that Reels drives 81% of preliminary product discovery, influences 66% of name consideration, and in the end impacts 47% of ultimate buy choices.
Unsurprisingly, the examine claims that the affect of Reels on customers’ shopping for choices is much more pronounced amongst Gen Z customers. It claims that 84% of Gen Z customers uncover new merchandise and types by way of Meta platforms. In the meantime, 73% of rural customers reported discovering new manufacturers by way of Meta.
The examine additionally claims that Meta leads the acquisition journey in the automotive sector, accounting for 82% of discovery and influencing 50% of ultimate car-buying choices.
The report additionally talks in regards to the rising recognition of short-form content, significantly Instagram Reels. It notes that 97% of surveyed web customers in India now watch video content on Meta platforms each single day.
The examine discovered that each day video engagement is sort of equivalent throughout city India (98%) and rural India (94%), suggesting that rural audiences might more and more be watching the identical content on Reels as their city counterparts.
“India’s video increase is not urban-led anymore, it is nationwide, slicing throughout Gen Z, girls and premium audiences,” Saugato Bhowmik, Director of CPG, D2C, and Automotive for Meta India, mentioned in a press release. “For manufacturers, this is not only a content play, it is an always-on Content-to-Commerce play.”
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