WHOOP’s answer to the Fitbit Air is doctor access in its app

With Google launching its Fitbit Air yesterday, WHOOP doesn’t appear prepared to quit floor in the screenless health tracker area with no struggle. The model simply introduced a serious replace to its wearable companies, and the timing appears unlikely to be a coincidence.

In a press launch as we speak, WHOOP introduced that it’s including stay, on-demand video consultations with licensed clinicians in the WHOOP app. The characteristic will launch in the US this summer time, giving members a approach to speak by means of their well being information with a medical skilled quite than simply observing restoration scores and guessing what their physique is attempting to say.

The consultations will be knowledgeable by months of WHOOP information, in addition to bloodwork and medical historical past, the place obtainable. WHOOP is additionally including Digital Well being File syncing by way of HealthEx, permitting members to carry scientific historical past, reminiscent of diagnoses, drugs, and procedures, into the app.

Any point out of the value of those consultations is conspicuously lacking from the press launch. WHOOP says clinician access is coming to the app, nevertheless it doesn’t say whether or not it’ll be included in present membership pricing or offered as an additional. WHOOP’s present annual memberships already begin at $199 and rise to $359 for WHOOP Life. It’s doable the on-demand consultations will likely be included in a number of subscription tiers, however given this wasn’t raised in the announcement, it appears unlikely.

As a result of it’s 2026, there are additionally some AI updates value mentioning. A brand new My Reminiscence characteristic will let members view, edit, and delete the private context WHOOP AI makes use of for teaching, whereas Proactive Test-Ins will use that context to floor solutions at related moments, reminiscent of prioritizing sleep earlier than an occasion or adjusting coaching round journey.

WHOOP’s Journal is additionally getting a redesign, with voice and textual content logging for habits, dietary supplements, and life occasions. WHOOP says its AI can recommend new gadgets to monitor primarily based on patterns it detects, whereas Habits Traits will present how these logged habits seem to have an effect on Restoration over time.

The Fitbit Air is now official at $99 with three months of Google Well being Premium included, so WHOOP’s newest transfer appears to be a reassurance to its customers that they’re getting ample bang for his or her additional buck.