Eastbourne engages Acorn to help develop tourism strategy

Consultants from Acorn Tourism Consulting have been appointed to help develop a brand new long run imaginative and prescient and tourism strategy for Eastbourne. Commissioned by the Eastbourne Neighbourhood Board, the work goals to form a particular and domestically rooted route for the city, because it bids to entice extra vacationer spending.

Eastbourne is a city and seaside resort within the East Sussex county of South East England, 87 kilometres south of London. As a seaside resort, Eastbourne derives a big and rising revenue from tourism – with income from conventional seaside points of interest augmented by conferences, public occasions and cultural sightseeing.

In partnership with the Eastbourne Neighbourhood Board, a brand new Tourism Strategy for Eastbourne is now being developed to information the city’s customer financial system over the subsequent decade. The challenge will set out a transparent, evidence-based route for the city’s customer financial system over the subsequent decade – not simply together with how to entice guests, however with a concentrate on vacation spot administration planning, how to accommodate guests higher.

Centring on vacation spot administration planning over advertising and marketing strategy, the plan will concentrate on sensible actions, funding priorities and measurable outcomes. Constructing on Eastbourne’s strengths as a coastal vacation spot, it would set out how tourism can assist financial development, high quality of life and 12 months spherical attraction.

Eastbourne Neighbourhood Board has chosen consultants from Acorn Tourism Consulting to oversee the method. Based in 2002, Acorn is a green-accredited tourism consultancy, positioned within the Sussex countryside. It commonly caters to tourism locations and companies wanting to construct sustainable vacationer plans, and who’re in search of a long-term accomplice to maximise their financial, social and environmental worth.

Work forward

The strategy will develop a set of “Expertise Eastbourne” pillars to outline the city’s core supply and information future growth. In heritage and wellness, the plan will look to pair Eastbourne’s Victorian heritage (the seafront continues to be dominated by Victorian period resorts) with fashionable leisure, wellness actions, and upgraded public areas. In the meantime, in contemplating the year-round financial system, the plan will try to minimise the influence of ‘low season’, increasing Eastbourne’s festivals calendar and growing a night financial system to guarantee hospitality companies thrive past the summer time months.

For inclusive development, Acorn will weigh up how to align tourism growth with Neighborhood Wealth Constructing. This may intention to guarantee financial advantages and higher jobs stay inside the local people. And at last, for infrastructure and accessibility, the plan will look at how to leverage a wider £20 million ten-year Regeneration Plan, to enhance transport connectivity, public realm options, and wayfinding.

Acorn will ship a phased motion plan, overlaying quick, medium and long run priorities, alongside a transparent framework to assist supply, governance and efficiency monitoring. In accordance to the consultancy, the strategy will then be carried out to assist Eastbourne’s ambition “to strengthen its place as a number one coastal vacation spot for leisure, tradition and leisure, whereas making certain tourism continues to ship long run advantages for residents, companies and guests.”